Strategic & Hands-on B2B Marketeer

About the job 

As a strategic content marketer at VirtualMetric, you have the opportunity to take responsibility, enjoy autonomy, and achieve personal growth. You are the driving force behind us shining in all the phases of the buyer journey: from awareness, consideration to conversion. You are the one creating awesome marketing campaigns, drafting blog and customer case series to converting landing pages. In short, we are looking for someone who is not just planning the game, but who is also rolls up their sleeves and dives into execution. 

The role and your impact 

Let’s start with what we do as a team: we’re on a mission to transform the IT experience of our customers. No more costly inefficiencies and wasted time. With us, customers discover a smarter way to monitor, saving time, money, and the environment. Now, your role is to bring our marketing to the next level so we can achieve our mission! That includes: 

  • Branding & positioning.
  • Create marketing & communication strategy and plan in order to shine in all phases of the buyer journey.
  • Manage website & social media channels.
  • Create publicity for VirtualMetric in cooperation with reference customers and partners.
  • Organize and participate in marketing events, webinars, and tradeshows to maximize the number of generated leads.
  • Manage the VirtualMetric marketing & communication budget.
  • Contribute to our VirtualMetric team spirit and vibe 🙂 

Your expertise 

You are the driving force behind our marketing machine, characterized by your curiosity, eagerness to learn, and quick understanding of our business. You have a strong empathy for target audiences and combine this with creativity and knowledge of various content forms and channels. Obvisiouly, resulting in unique and relevant content. You are the brain behind marketing campaigns and you analyse the results and strive to improve campaigns. You are both a team player (working with sales and the head of product) and autonomous self-starter. 

Besides, it’s even more awesome if you have experience in: 

  • B2B content creation.
  • IT, preferably software and/or SaaS.
  • Knowledge of WordPress, HubSpot and Google Analytics.
  • Online & offline leadgeneration campaigns.

This is what you’ll get

We provide a good startup-style package consisting of:

  • A commitment to your career by keeping the conversation central to your growth
  • Dedicated learning and support to stimulate your growth
  • Become a shareholder of VirtualMetric and share in our success
  • You can take days off to provide you with time to recharge your batteries
  • Not a morning person? We provide flexible work hours for you to be at your best
  • A hardware package that includes a laptop, and other peripheral hardware to make sure you are fully set up to work
  • Travel allowance and retirement plan
  • An informal yet professional work environment with a genuine start-up spirit
  • Hybrid working philosophy – work from the office and work from home in agreement with your manager
  • Room for creativity, new initiatives, and ideas.

Why VirtualMetric?

We are a fast-growing, high-tech, and innovative start-up with one mission: provides a hassle-free IT ecosystem monitoring suite that combines performance monitoring, log monitoring, and reporting into a powerful platform for maximum visibility and security.

VirtualMetric monitoring suite gives companies an in-depth insight into their infrastructure and virtualization environment, thus enabling customers to guarantee the performance, uptime, and efficiency of their IT environment.

Why we are proud of what we do? Because Virtualmetric solution is designed by engineers for engineers.

If you’re eager to be part of a winning team that works together with a mission to solve some of the most challenging IT challenges in the world every day, let’s talk.


Primary Location: Amsterdam, The Netherlands (Hybrid).

As a globally operating startup, we largely work as a virtual company with tools like Teams, Trello and Miro to stay in close contact and share information.

VirtualMetric is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

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